Talk to me about your new offices in NY. Why NY? You want to be near where the action is?

Our New York buildout is something that we've been planning for a while. New York's primary focus will be outside sales, bringing in new clients to AzoogleAds. The world is in New York, and aside from the incredible pool of talent that we can tap in New York, many of our existing clients are in New York, and it is truly important to be where the action is, and that action is in New York.

What are your plans for Ad-Tech?

Nothing too exciting, more of the same really. We look at Ad:Tech as an opportunity to meet with people that we are already working with, it's not really a place to build business, although we've been able to secure new clients at past shows. This year, an additional division of our company will be exhibiting. MPORT will have its own booth and its own staff to answer many of the questions surrounding this division of our company. AzoogleAds will also have a brand new booth, which we've spent months designing. We welcome meetings from anyone within (and outside) of the industry, so if there's someone at AzoogleAds you'd like to meet with, please let us know ahead of time, there will be at least 20 people from AzoogleAds at this show.

Campaignstreet has a wide listening audience, many of our listeners are potential future
affiliates on your network. So here comes a two part question: Why choose Azoogle and what advice do you have for newbies.?

AzoogleAds is the leader in the industry, and the primary reason for this is the way that we run our business. There are plenty of "networks" that claim that they are "publisher centric," but we truly live by this ideal. Our publishers are our #1 asset and we treat them the way they want to be treated. We provide a VERY high level of support to our publishers and are consistently expanding our publisher support group. If anyone new wishes to join our network and has ANY questions, we welcome them to call us, email us, talk to us on IM, whatever is comfortable for them. We are here for our publishers and will do whatever it takes to earn their business.

Some of the publishers we know are sitting on the fence. They want to get involved in promoting cpa deals but they don't know what offers to choose and so on. Obviously your goal is to get as much penetration as possible right now on the publisher
side so how do you convince people to come on board.

This business is highly measurable. Clicks, impressions, CPM, CPC, eCPM, CPA, whatever metric you choose to use, you can measure exactly how much your inventory is earning. As long as you have a good idea of how much you COULD be making if you're selling your inventory on CPM, all it takes is a few days of testing your inventory on CPA, to see if you can make more money. In many cases, we have been able to show publishers that they will make more money by working with us on CPA, rather than selling their inventory outright on CPM. Working with our affiilate managers, you will be recommended the BEST performing campaigns for your inventory, based on rigorous testing within our network. Additionally, because AzoogleAds in most cases pays more than anyone else, publishers will benefit from being part of a "network." We use our network volume to demand higher pricing from advertisers, something publishers cannot do on their own. If CPA is not for you, you'll find out very quickly. If it is for you, however, you'll never go back to CPM.

Lately we've seen alot of high converting campaigns coming out on all the networks that feature name brand products versus other name brand products. For example pepsi vs coke hersheys vs nestle, Desperate housewives vs friends and so on. Is the goal here to gain coregistrations or are these trademark owners actually involved in the surveying?

In most cases, the trademark owners are not involved in the surveying. You can typically see this disclosed at the bottom of the landing pages for these promotions. While AzoogleAds makes these offers available to our publishers, we have a WIDE selection of OTHER offers, that are not promotion/incentive based, something that not many other networks can claim. There are networks out there that are literally dedicated to nothing but these "this vs that" kind of offers.

We've all heard the positive hype but realistically How much traffic does Azoogle push each month?

While I can't give you exact numbers, we are one of the largest performance-based advertising networks in the world today. In July of this year alone, our network tracked over 100,000,000 unique click-thrus (100 Million).

Its obvious that your company has some horsepower and that you guys are able to push some serious, serious traffic. How do you go about signing up new advertisers. Whats the process like and what does testing cost?

There's no "cost" for advertisers to access our network. We are extremely selective about whom we work with. Every advertiser has to meet our metrics, and has to perform for our publishers. We don't sign on big brands just so that we can say to our investors that we work with big brands. If the big brand does not convert for our publishers, we won't work with them. Typically, a new advertiser places a small amount on deposit with us for a test. If the test works, net terms are established. If the test does not work well, we refund the money to the advertiser. There's no risk for advertisers.

Where do you see the industry in 5 years.

Tough question. This industry has a lot of maturing to do. There will be a lot of consolidation, and I think there will be several "mega" networks within 5 years, as well as niche marketers. This industry will resemble any other industry in the world. Some publishers will gravitate towards the big networks, others will prefer to work with niche players. All I can say is that the next 5 years are going to be extremely exciting for anyone part of this industry and I am most certainly looking forward to the continuous evolution of our industry.

How does email marketing fit in, banners, pops etc?

AzoogleAds does not have a focus on any one medium of advertising. We have thousands of publishers within our network and cover a broad range of online advertising, including banners, text links, email, popups, search, etc.