TiaFix
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 posted on 29-11-2005 at 05:12 PM |
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B2B advertising dollars - where and why and how much?
Hi Everybody,
I'm curious as to where any of you spend your b2b ad dollars.
I used to work at Adspyre, now Pace Media Group, and very familiar with the rate card and ad placement models there and the frequency and results some
of the advertisers enjoyed. But how about other ad models? I've noticed some CPA Networks and alt internet agency/services advertise on forum boards,
like sitepoint and namepros - how has that been successful? And let's not forget conference advertising and sponsorships, which absorb big bucks but I
wager the payoff is pretty substantial. What about the trade pubs like B2B or MediaPost, did they illicit great or poor response?
I'm interested in hearing feedback on the best b2b ad spends and the worst. Post 'em up so we can know how best to reach out and touch each other
without getting burnt. >^,,^< -t
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Serge
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![[*]](./images/corporate/default_icon.gif) posted on 30-11-2005 at 04:15 AM |
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A good starting point is Google Adwords and Overture. Usually viewed as a B2C channel, there are quite a bit of B2B searches being performed through
both of these sources lately.
Once you have your most productive keywords narrowed down, you can expand into more targeted channels, such us Business.com, and figure out what
channel works best for your particular business.
Remember, it's all about trial and error. 
Serge
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admin
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| posted on 30-11-2005 at 04:30 AM |
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This site is looking for sponsors 
All kidding aside we need to get the traffic up a bit here before we start accepting advertisers although we've had some serious interest.
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Arthur
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Posts: 3
Registered: 12-12-2005
Location: 928 Brdwy
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| posted on 12-12-2005 at 06:06 PM |
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| Quote: | Originally posted by TiaFix
Hi Everybody,
I'm curious as to where any of you spend your b2b ad dollars.
I used to work at Adspyre, now Pace Media Group, and very familiar with the rate card and ad placement models there and the frequency and results some
of the advertisers enjoyed. But how about other ad models? I've noticed some CPA Networks and alt internet agency/services advertise on forum boards,
like sitepoint and namepros - how has that been successful? And let's not forget conference advertising and sponsorships, which absorb big bucks but I
wager the payoff is pretty substantial. What about the trade pubs like B2B or MediaPost, did they illicit great or poor response?
I'm interested in hearing feedback on the best b2b ad spends and the worst. Post 'em up so we can know how best to reach out and touch each other
without getting burnt. >^,,^< -t |
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Arthur
Junior Member
Posts: 3
Registered: 12-12-2005
Location: 928 Brdwy
Member Is Offline
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| posted on 12-12-2005 at 06:17 PM |
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I appreciate the mention from Tia.  We have grown from one issue and one ad each
week to four publication dates each week and about a dozen advertisers each week too. Anyway, last week, another of our advertisers accepted an
attractive offer! iLead Media has received a formal buy out offer from a Venture Capitalist firm in California. Last month it was LeadClick who
merged with two public companies! As you know, this past summer it was WebClients (ValueClick) and in March it was Primary Ads (THK)! Forty sponsors
and 10% that have accepted offers of huge cash influx. What do you think this may mean to you? Advertising with us does give you unprecedented
control over your online advertising. We are the ONLY publisher in the industry that is sponsored by every major digital advertising convention:
Ad:Tech, OMMA, Affiliate Summit, eComXpo, SEMPO ....And the only digital publication that has booths at all these events. You reach the very people
you need to grow. No guessing or hoping with respect to your audience.
Last week, a survey of VC firms revealed that 62% of venture capital presidents expressed their 'buy' intention was "strong" with respect to digital
advertisers in 2006. When words are not enough - - - animated GIF and Flash ads deliver strong results. (!)Last Wednesdays issue: http://www.adbumb.com/adbumb190.html Starting in January 2006 we will be merging all
our publications into a single mega-site dedicated to you and your success.
You have nothing to lose and everything to gain. Call me at 212-777-6778 x 305 to discuss your future growth. Russ Rockefeller’s interview scoop
here: when/if you have a few (five) minutes and desire more color. One correction : Partner Weekly was not a take over firm or taken over as I
misspoke in the podcast. Peace out.
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