Article Archive

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Tradeshow Displays: What Makes Them Work - Business
Creating tradeshow displays is one of the toughest challenges that creative firms face. But if done right, they can be showstoppers. Here's why they are so tough—and what you can do to make them work.

The Key to Accurate Sales Forecasting - Business
Forecasting sales is never easy. There as many reasons why forecasts are missed as there are customers—the economy, misunderstood sales pipeline, customer budget cuts, competition, market shifts, product inadequacies, supply shortages, etc.

EBay Finally Loses Some Mojo - Investment News
EBay's surprising performance had a ripple effect on the market, especially among e-commerce stocks. Amazon.com and Overstock.com both fell in after-hours trading, though by a more moderate 4-5 percent. The overriding worry: If the e-commerce champion can't deliver, who can?

Hard to be Horniman - Humour
The Horniman Museum, a natural history museum in London, is having problems getting its marketing message to the public. It seems that e-mail filtering programs think it's trying to entice visitors in a less than chaste way.

Cenuco To Acquire Omnipoint For $22.5 Million - Featured Article
BOCA RATON, Fla.--(BUSINESS WIRE)--Oct. 25, 2004--Cenuco, Inc. (AMEX:ICU - News) today announced it has entered into an agreement to acquire Omnipoint Marketing LLC

Net Phones Ruled Exempt From State Rules - Featured Article
WASHINGTON - Federal regulators gave a boost Tuesday to the fledgling Internet phone industry, removing a regulatory hurdle that threatened to drive up the cost of making calls through cyberspace.

Can You Hear Me Now? - Featured Article
New Web-based phone systems let you say goodbye to the phone company forever. Entrepreneurs attracted to Internet phone systems to save money are surprised by the superior features.

Google Launches New Program For AdWords Buyers - Technology
Google Inc. Wednesday announced several new services for buyers who purchase AdWords for multiple clients. Called “Google Advertising Professionals,” the program includes a new management tool, a training/learning center, and a certification program for search marketers using AdWords.

These Traffic Numbers Are Real - Technology
Of course, Yahoo is fine if you want to peddle mass consumer items like, say, camera phones, vacation getaways and the latest Hollywood offering. But if you want to sell a new type of chip, manufacture routers or market a B-to-B website, you need to go straight to the people most likely to buy your product..

The Most Expensive Suits - Business
Expect to pay at least $3,500 for the highest-end outfits
For obvious reasons, most designers and tailors try to keep their prices relatively earthbound because they know the market for suits with sky-high prices is extremely small.

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Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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