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New Google Service May Strain Old Ties in Bookselling - Business
FRANKFURT, Oct. 7 - Google Print, the new search engine that allows consumers to search the content of books online, could help touch off an important shift in the balance of power between companies that produce books and those that sell them, publishing executives said here on Thursday.

Event Marketing - Business
Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us.

Google Wows Wall Street - Investment News
Google is making everyone who snubbed its unconventional initial public offering of stock regret their decision. In the latest rebuke to its skeptics, Google wowed Wall Street with its first quarterly earnings report as a public company, propelled by a continued surge in online advertising distributed by its internet-leading search engine.

From spam king to spymaster? - Humour
UPDATE: In what could prove to be one of the great second acts in Internet history, erstwhile king of spam Sanford Wallace takes center stage this week as exhibit A in a federal crackdown on invasive online advertising software.

E-mail firm baits hackers with security challenge - Featured Article
A small British e-mail company is lining itself up for a possible challenge by inviting Internet users to break into its product.

Call-to-Action, Color and Size Significantly Impact Campaign Performance - Featured Article
New Research From Advertising.com Shows Variations in Creative Design Elements Can Significantly Impact Campaign Results

12 Steps to Better E-Mail Marketing - Featured Article
The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by "innocent" people, just as alcohol, drugs and food are. Obviously, e-mail abuse does not bear the same dire consequences.

High court rejects challenge to do-not-call list - Featured Article
WASHINGTON - The Supreme Court turned away a challenge Monday to the federal do-not-call registry, ending telemarketers’ bid to invoke free-speech arguments to get the popular ban on unwanted phone solicitations thrown out.

IBM's 'Marvel' to scour Net for video, audio - Technology
IBM is devising Internet search technology that could let future generations archive important news footage, or just retrieve old scenes from "Flipper."

Judge disarms Patriot Act proviso - Business
NEW YORK - A row over intellectual property claims from Microsoft Corp. has dealt a fatal blow to an ambitious effort by Internet engineers to create a technical standard for curbing junk e-mail.

Reporting to Work Mid-Flight - Business
12:00 PM Aug. 22, 2004 PT Business travelers will soon take advantage of airborne internet if two companies have their way. Boeing and software maker iPass plan to use satellite and Wi-Fi to connect high fliers to the office.

Surviving the IPO From Hell - Investment News
Aug. 30 issue - Months ago, when the idea of Google's inevitable IPO could be discussed by its leaders only in hypothetical terms, cofounders Larry Page and Sergey Brin were trying to explain to me (and perhaps themselves) why going public would not necessarily change the search-engine giant, or disrupt its mission. "I think there's always the opportunity to screw it up, be it private or public," said Brin. "Perhaps I'm naive."

Women snuggle up with 'Boyfriend's Arm' - Humour
TOKYO - A new product on the Japanese market has been designed for the single girl in need of some manly comfort while she sleeps. The “Boyfriend Arm’s Pillow” is shaped like a giant arm which will hold you all night without the need for the real thing.

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