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Reporting to Work Mid-Flight - Business
12:00 PM Aug. 22, 2004 PT Business travelers will soon take advantage of airborne internet if two companies have their way. Boeing and software maker iPass plan to use satellite and Wi-Fi to connect high fliers to the office.

Surviving the IPO From Hell - Investment News
Aug. 30 issue - Months ago, when the idea of Google's inevitable IPO could be discussed by its leaders only in hypothetical terms, cofounders Larry Page and Sergey Brin were trying to explain to me (and perhaps themselves) why going public would not necessarily change the search-engine giant, or disrupt its mission. "I think there's always the opportunity to screw it up, be it private or public," said Brin. "Perhaps I'm naive."

Women snuggle up with 'Boyfriend's Arm' - Humour
TOKYO - A new product on the Japanese market has been designed for the single girl in need of some manly comfort while she sleeps. The “Boyfriend Arm’s Pillow” is shaped like a giant arm which will hold you all night without the need for the real thing.

New Era Survival Guide for Ad Agencies
Intellilink's Christopher Montgomery provides ad agencies with a detailed blueprint for survival amidst chaos in the business.

Seven Ways to Improve Your Telemarketing Success
By Mark Sanford, PhD. Here are some practical suggestions that will help you make the most of your telemarketing efforts in the coming year.

Incubation and How it Applies to Marketing
By Jim Schakenbach, Managing Partner, SCT Group, Inc. But did you know that incubation also applies to marketing new products or services?

The Presentation Trap: Why Making Presentations Can Cost You the Sale
By Jeff Thull, President & CEO, Prime Resource Group. Conventional salespeople hate to hear this because the presentation is usually the key weapon in their sales arsenal.

Taking the Promo Online
Media Strategies Editor Jim Meskauskas explains the differences between online and offline promotions, and how they can and should work together

RSS: What, Why & Where are the Ads?
It has been around longer than Google, but RSS is finally breaking out of the tech dungeon and into the mainstream -- so where's the advertising angle?

The Art of the Subject Line
Online copywriting guru Nick Usborne chats with Exec Editor Brad Berens about the dos and don'ts for writing effective email marketing subject lines.

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