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Article Archive

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iMedia Podcast: The State of Ad Networks
TACODA's Dave Morgan and BURST! Media's Jarvis Coffin discuss the equity of today's ad networks and where the space is headed.

Podvertising: Niche Not Reach
AvantGo/iAnywhere Solutions Crystal King looks at the current podcasting landscape.

Spam Levels Fall
eMarketer reports that spam levels have fallen over the course of 2005.

Global Online Fusion: A Brave New World
Contributor Elizabeth Lloyd reviews the significance of a recent acquisition of leading Spanish-language network ClickDiaro by Japan's Livedoor, Inc.

Six Steps for Email Optimization
Even if your customers have opted in, ISPs may be blocking your emails: contributor Wendy Roth helps you break through.

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Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.