Article Archive

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Jupiter Assesses Cost of Blocked E-mail - Featured Article
The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million in 2008, up from $230 million in 2003.

Is the Game Over for TV Advertising? - Featured Article
As Super Bowl Sunday approaches, Insight Interactive's Michael Comins wonders if buying TV spots is like backing the Eagles in the big game -- a losing proposition.

Non-compliance with CAN-SPAM Widespread - Featured Article
Spam accounted for 77% of all e-mail traffic in 2004 and virtually all unsolicited e-mails transmitted failed to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, according to MX Logic Inc., a Denver based e-mail security and tracking firm.

Microsoft Search Engine Challenges Google - Technology
Microsoft believes its new MSN Search engine can loosen Google's stranglehold by slimming down the number of Web sites provided for each query and by fashioning the search process to meet each user's needs more closely

New Chip to Challenge Intel - Technology
IBM, Sony and Toshiba join forces on a new microprocessor said to combine flexibility with raw computing horsepower. The processor, dubbed Cell, might chuck Wintel compatibility in a bid to dethrone the Pentium.

2005 Predictions: Web Analytics - Business
Brent Hieggelke of WebTrends chats with Executive Editor Brad Berens about his predictions for the coming year.

No Call Reluctance! - Business
Some of the most successful sales people have literally no call reluctance, they understand the mathematics of selling.

Amazon's Revenues Rise, But Profits Disappoint - Business
One rule that we learned from the Internet boom is just because a company appears to be doing well, does not mean that it actually is. One such example of this would have to be Amazon.com.

Credit Report Website Offers Cash Reward for Perfect Credit Scores - Business
They say that nothing motivates like money. Well, if this is true, then getting that credit rating up to par ought to be one of your priorities; assuming you are wanting the free money that is. Yes folks, according to a press release from PRWeb, your perfect credit score could land you a cash reward of your own!

Google blows away earnings expectations - Investment News
MOUNTAIN VIEW, Calif. - Google Inc.’s fourth-quarter profit surged to a sevenfold increase, accelerating the financial gains that have quickly turned the online search engine leader into a Wall Street favorite.

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Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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