Marketing Tip

Avoid costly advertising mistakes by surveying.  There have recently been some articles landing in my mailbox that talk about how the 4 P’s of marketing no longer apply in our interactive Internet marketing arena.  This is a challenging concept for marketers to fasten to and I suggest using a hybrid, something more like the 2 P’s and the 3 S’s.

Traditional marketing rule #1 Product, Price, Place, Promotion.
How this applies to Internet equals Product, Price, Surveying, Solid Marketing Model, Show me results.  Make sense? No. Okay, well here is what I mean.

Typically the old school way that companies advertised was through brand awareness.

The idea was to psychologically link consumers to your product by modifying their behavior to include use of your product in a daily routine.  On the Internet consumers are bombarded with messages to the point of information overload. It’s becoming very difficult to create brand loyalty and awareness, especially when your company is competing against fortune 500 firms that have marketing budgets that could eliminate the national debt. KISS still works. (Keep it simple, stupid.) Survey your potential buyers, find out what they want, use the Internet as a vehicle to inform them about your products, and use your advertising results to modify your strategy toward larger successes. Russell Rockefeller