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Russ Rockefeller Lectures On Marketing @ Brock University
LIVE RECORDING: Russell Rockefeller speaks about his company Extravagant Media and lectures to fourth year Marketing and Communications students at Brock University near Toronto Canada. Topics include affiliate marketing, conversion metrics, and ad copy design.


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Campaign Street Rated PG :)
A brief and exciting update about what's happening at Campaign Street and Extravagant Media, A forward looking statement about future possible episodes and a retrospective on where we've been.


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  Week In Review 04.06.06

Affiliate Networks tightening up because of fear? Strength? Why? Enjoy Russell's commentary comparing the fledgling CPA industry two years ago with that of today. Plus get the latest industry headlines including today's announcement from Think Partnership about their latest acquisition.


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Marketing Tip

Re-invent or add new services every three months.
It's proven. Cycles of business on the internet are measured in quarters. Three months on the net is like a year in real life. The internet took off in 1995 so by this calculation we might actually be in the year 2046.

Okay maybe not.. but the moral of the story is that your company needs to make landmark progressions every three months. Your team cannot afford to slip into regression, fail to meet deadlines, or be late with product launches.

     

 

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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