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Campaign Street: Welcome Back Russ
It's been a while and now it's time to catch up. Tune in to listen to what Russ has been up to and the various projects that are currently in the works. Learn about the plans for AD Tech San Francisco, and what's going on inside Campaign Street.
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Inside The Market With Opt In Plus Part 2.
FREE CampaignStreet.com street signs at AD TECH San Francisco! Ron and Russ discuss industry news and the future of Opt In Plus. Find out where this company is headed, because it might just make you think again about your advertising model.
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  Week In Review 03.22.06
Get the important facts about online advertising for March 2006

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Marketing Tip

Trade Shows are a big thing for small to mid size companies looking to break into an industry. Roughly 50% of the people you see running around a trade show floor, are absolute novices looking for a way to get involved in the industry Here is a list of things NOT to do at a trade show.

Do not go without having a timetable for meeting your clients. They will get busy and are probably working on a schedule themselves.

Don't wing it. Set up the important meetings beforehand.

Don't cheap out on your promotional materials. Bring high quality business cards and small gifts.

Don't just walk around aimlessly. Be sure to use the guide map to make sure that you don't miss an important booth. Work the floor in sections.

Don't go crazy at the parties. You need to be bright and fresh the next morning.

Don't spend 3 hours running around getting loot. Have your assistant do that for you :)

Don't forget to bring home a souvenir for your significant other.

     

 

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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