Marketing Tip
My revenue + your revenue = more revenue.

Attack of the Affiliate Networks that want to be Publishers and vice versa. Why does the grass always seem greener? This is a question that married couples have been asking since the invention of monogomy. Usually the resulting effect is a burning, flipping, car wreck called divorce.

Networks, in case you haven't learned yet publishers are usually highly skilled technical people while you still haven't figured out how to set the VCR. Sure, the techies are clueless at marketing, lacking social skills, and have the sales ability of a girl guide pimping maple syrup cookies, but they'll look at you like your a moron when you throw words at them like synergy, or collaborative.

Publishers, when are you going to have time to sell? Between all that data you need to import, sort, merge, filter, and prepare and the Star Trek marathon on channel 47 there just isn't enough room in your social life for it! All kidding and horrible stereotypes aside I think that there is a bit of the tech nerd, and the dumb entrapreneur in all of us. Thats how we got into this business in the first place.

When Donald Trump decides to build a new skyscraper does he go to Home Depot and start buying tools? NO! He hires an architect and a contracting company, cuts a check and is on to the next deal.

Be the Trump.

So Affiliate Networks before you go drop $150k on a software program that sends out 25205141081401481 pieces per hour, stop thinking small. It's easier just to buy out your best publishers. Use the $150 grand as a down payment on your Ferari instead. Cut the check. Buy the company. Sign the deal. Go back to VC firm. Repeat.