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Interview with Erik Young ETUMedia.com
Meet Erik Young who is a bold new presence in the cpa industry. Armed with Opt In Broadcast Plus software and a wide database this network also doubles as a publisher.  His opinion on tracking software may have you making changes to your business model.

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Interview with Brandon Rosen ElinkMedia
This CPM 's for you. Old habits die hard. Some publishers haven't adopted the CPA model yet and their outright refusal leaves one wondering.. Is it because they have that much cpm business?  According to Brandon, Elink is doing just fine.
Learn why.

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  Week In Review 11.22.2005
Take Tia Fix from Primary Ads, Elizabeth Lloyd from DMOGlobal, ADBumb, Salesforce.com, Wired magazine, Thanksgiving and Infosearchmedia.com and stir them together and you'll have a pretty accurate concept of what my personal email box is like.

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Marketing Tip
There's no replacement for displacement. PR is a full time job. If you haven't re-designed your site in the last 18 months even your best customers are most likely not trafficking it and search engines hate you.

Content is where it's at. It's time to freshen things up a little.
This should be at the top of your to do list. Hire a professional design firm. Sit down and articulate your services.

Don't put lipstick on a pig and try to sell it. This baby needs a complete makeover.

Content. Content. Content. When you feel like it's done, add 3 times more!

Not a great writer? Make notes and hire someone that is endowed with a large vocabulary. Proof read, spell check, and make sure you're presenting your products and services in the best possible showcase.

Your sales force will be re-energized. It's amazing how excited they get when you develop new sales tools for them! Your customers will compliment your new pages and be more inclined to spend with you. It's a credibility thing. They'll notice.


     

 

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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