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Audio Interview with Elizabeth Lloyd DMOGlobal.com
This week I'm talking with Liz who has just started a new company called DMOGlobal it's primary role will be to dominate the international cpa business. You may recognize Liz as she writes for Imedia. She is a familiar face from the YFDirect ads and various newsletters.

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Audio Interview with Kevin Devincinzi from XY7.com
They are giving away a Porsche Boxter. Tune in and listen to how Kevin feels XY7 is the very best affiliate network to work with. Learn a few insider trade secrets and look at his forecast for 2006.

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  Online Interview with Azoogle
This week your host Russell Rockefeller is talking with Alex Zhardanovsky, President of Azoogle. Where are they going? Whats coming up? What is the forecasted growth rate for the affiliate model? Learn which offers are converting and why!

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Measuring Response:
If you're already familiar with all of the buzz words flying around
like CPM, ECPM, CPC, CPL

At Optinplus.com we have our own process
for analytics and we feel that it is superior for publishers working
on a cpa basis with various affiliate networks. Rather than measuring an ECPM which is earnings per thousand sent, we measure by open rate.

We call it EPO which stands for earnings per opens. Profitable
campaigns can convert at a rate of $8.00 to $35.00 EPO.

 

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

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Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

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Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

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Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.

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