AD Tech San Francisco is just a few weeks away. Check in to see what Opt In Plus is doing to prepare. Opt In Plus has some huge announcements in regard to their newest websites and some company changes!

Welcome to Inside the Market, I'm Russell Rockefeller the host of CampaignStreet.com and today were talking about my company Opt In Plus. If you're a listener, chances are you're a customer also and that we've done some business together at one point or another. Well, I have some exciting news to announce. We are working on our new Opt In Plus website which is due to roll out here within the next couple of weeks. It has been an absolutely enormous project. Probably the largest development project that I've ever taken on. The site is absolutely amazing, loaded with eye candy, informational material, and of course it showcases our products and services over at Opt In Plus. One of the things that we've done to coincide with this new website is we have also further developed our business model. Opt In Plus which was our original company that everyone is familiar with, is a branded business in our market space. Well, the name of the company, is a great name, but it's very limiting in that it does not completely allow for the inclusion of our new products and services in a sensible fashion. So here's what we've done. Over the past couple of months we have been working on departmentalizing the company. For example Opt In Plus will be the data sales side, which by the way we have a couple of new services including telemarketing leads for our client financial firms SW Bach, or Piper Jaffray, and these leads actually get printed out on card stock. This is very popular with Wall Street brokerage firms. We still offer opt in databases but it is becoming less and less our focus as we move more into the direction of supplying business data to firms like the ones I just mentioned, and also consumer data to call centers.

Anyway, I've lost touch with my original point, and that was that we are departmentalizing the company. Opt In Plus will be handling these aspects and the CPA side of the business which has literally blown up into a multi million dollar business for us will be handled under the name Extravagant Media. Extravagant Media will also act as somewhat of a holdings company or a showcase for the other websites we have in our network also. It is designed to attract investors and to court potential business partners that may be interested in buying us. Yep I said it. No beating around the bush. We're thinking partnership... We're interested in what some of these larger public firms might have to say about the idea of adding a few million in revenue to their annual earnings and also get a few branded sites to boot.

So when is all this going to happen? Originally we were just going to go out there and do all this development in secrecy and then roll out with this humungous launch and in a way it's going to happen like that but we've just uncorked the secrecy aspect of it. We want people to know what's going on and we want them to be watching when all of this stuff goes live. AD Tech San Francisco is coming up and were rushing to get some media kits done up, as well as a number of items to give away at the show. We were handing out USB keys with our logo on them in NY. We'll be doing something similar but bigger in San Fran. By the way look for our full page Extravagant Media advertisement in Revenue Magazine.

AD Tech San Fran will be all about Campaign Street I think. We're going to be doing some live interviews on the trade show floor. Ron and I got press badges this time so that will be a big help. Really though were aiming for AD Tech NY next yeear to be the big show for us By that time we'll have all of our stuff in print, all of the sites will be ready, Campaignstreet will have been around for an entire year, our Extravagant Media offices will be open and we'll have a team of people (which I've already gone ahead and taken care of the hiring) in place running cpa 24 x 7.

I wish I could say more but the ideas we have are so great that everyone in the industry would copy us. Just know that when Ad Tech NY comes around all eyes will be on us.