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Week In Review 05.04.06

Yahoo Charged with Syndication Fraud
A class action lawsuit was filed against Yahoo Monday accusing them of syndication fraud against advertisers who use their PPC program. Read More

Media Buying Consolidation Only Slightly Impacts Global Ad Spend Share
Ad spending in the U.S. is more widely distributed than in the worldwide media marketplace, as the top media shops accounted for only 26.8 percent of the total U.S. spending (up from a 26.3 percent share in 2004). Read More

Getting the Most Out of Your Web Site
Are you one of those companies that struggled to get a web site up, then wiped the sweat from your collective brow, said “Whew! THAT’S done”, and then checked it off your To Do list? If so, you could be missing a major opportunity to not only provide potential customers with a comprehensive view of your company, but gain better visibility in the marketplace as well.
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Retargeting Saves Money
Behavioral marketing has become a staple in today's online media plans, with spending estimated to reach $1.2 billion this year, up 30 percent from 2005 and exceeding the 24.7 percent growth rate of overall online advertising (eMarketer). According to a 2005 iMedia/Ponemon Institute study, behaviorally targeted advertising is expected to comprise nearly 21 percent of all online media purchases in 2006-- more than double that in 2005. Read More

Conducive Completes AdZilla Acquisition
Online media/technology firm Conducive Corporation today announced the acquisition of AdZilla New Media, Inc, a Vancouver-based, privately-held business. AdZilla specializes in online content management and distribution for ISPs through its patent-pending ZillaCasting technology. Read More

Google GEO says more competition means more revenue

Google Inc. faces mounting competition in the Internet search advertising market, CEO Eric Schmidt said he expects such battles to drive up prices and increase revenues across the entire industry.

Print Newspaper Circulation Drops, Online Readers Increase

While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released by the Audit Bureau of Circulation.

Can’t We All Just Get Along?

The Cpa Vs. Ppc Debate: Why Can’t Both Ad Strategies Just Get Along? Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model.

Ad Network for Bloggers

Federated Media, the blog-publishing firm run by Wired and Industry Standard founder and Google-watcher John Battelle, last week launched an ad platform designed to give marketers access to its klatch of highly literate and well-trafficked blogs.